Jessica Westmont
Marketing
Phone:
(650) 787-2483
Email:
Location:
San Francisco, CA
Age:
24 years old
A Bit About Me
Born and raised in San Mateo, California, I grew up wanting to be the things kids generally want to be (rockstar, doctor, maybe even an astronaut at one point). But as I grew up, I realized storytelling was my passion. Not necessarily storytelling in the writing of a novel sense but more storytelling from a brand perspective.
What makes a brand or company great? A great product helps but it's not the only thing. The way a brand presents and markets itself is really what makes or breaks the product. Finding the target demographic and absolutely convincing them that they need to use something is tricky but it's fascinating. But that's what I love to do. Getting a brand's marketing to the point where people feel like it feels essential to them is my passion. Adjusting small things like packaging or messaging makes all the difference and I love going on the journey to figure out what is going to work best.
Education and Skills
-Cal Poly, San Luis Obispo - BS Economics, Concentration Marketing
-Computer Skills: Google Analytics • Stata • R • RStudio • Mixpanel • Marketo • JMP • MATLAB • SQL • Tableau • Salesforce • MS Office • Oracle Darwin • Sprout • WordPress • Asana • Final Cut Pro • Google Ad Words • Airtable • Adobe Creative Cloud: InDesign, XD, Photoshop, Illustrator, AfterEffects
-Digital Marketing: Content Creation, Social Media Outreach, Campaign Management, Email Marketing Campaigns, SEM, SEO
-Research and Analysis Skills: Experience conducting Customer Research, Data Analysis, and Visualization, Customer Trend Analysis, A/B Testing, UX Research through courses and work experience.
-Project Management: Experience managing marketing and research projects from idea development and project planning through product delivery.
-Communication Skills: Editing/Writing, Public Speaking, and delivering effective PowerPoint Presentations
-Interpersonal Skills: Creative Thinking, Adaptability, Inductive/Deductive Reasoning
Work Experience
Wristcam
Marketing Manager
November 2021 - December 2022
• Strategic planning, implementation, and execution of marketing campaigns
• Planning the following month's social media calendar and emails while monitoring the current month's stats/analytics/engagement to better improve planning
• Increased Instagram following from 3K to 23K within a 6-month period through content adjustments and ad targeting
• Managing/reviewing influencer and community submitted content for social media and website usage
• Coordinating partner agencies for campaigns
• Developing new strategies for community growth and activation
Raiizz
Marketing Manager
January 2021 - November 2021
• Launch and design multiple marketing campaigns on social media, email, and Google to gain web traffic
• Analyze and report campaign results to CEO and use results to further improve brand’s marketing
VSC
Public Relations (Contractor)
August 2021 - November 2021
/GRōTH/
Market Research (Contractor)
January 2021 - May 2021
Cal Poly
Social Media Coordinator
June 2018 - January 2020
Azul Works Inc.
Marketing Assistant (Summer Job)
June 2019 - November 2019
• Wrote award submissions, media briefings, and social posts for companies
• Created media lists, presentations, SWOT analysis, and PR plans for clients
• Collect and analyze information about potential clients and prepare reports detailing findings
• Utilize data and research to provide input on marketing strategies and opportunities to gain clients
• Created and controlled social content for Cal Poly Corporation, Cal Poly DEM, Cal Poly Jobs, and Cal Poly Police
• Organized and published a weekly newsletter for Cal Poly Corporation
• Launched website, Facebook, LinkedIn and Google Business and created content for each platform
• Designed brand marketing materials such as construction site posters, newsletters, and web ads
Let's Get
Social
